Adolescents in America prefer YouTube on Facebook

The Facebook platform has so far dominated the attention of teens in the United States compared to other social networking platforms, but has retreated from the most popular social networking platform among teens, according to a new study by the Pew Research Center. Half of respondents Of American teens aged 13-17 years old said they use Facebook, but less than participants who use YouTube, Instagram or Snape Chat.

This shift in the use of social networking platforms by adolescents is just one example of how the technology landscape for young people has evolved since the last survey of the center between 2014 and 2015. The most striking thing is that the presence of smart phones has become a common feature among adolescents, Ninety-five percent of teenagers now have smartphones, and mobile connections also help to see more online activities, with 45 percent of teens reporting to be almost online.

Facebook was the first social networking platform among teenagers in the United States three years ago. It is used by 71 percent of teenagers, but it dropped to 51 percent, which means that the world's largest social network Social platforms, primarily YouTube, which has become the most popular platform depending on its use by 85 percent of teenagers.

The United States is the most lucrative advertising market for Facebook, earning quarterly profits of $ 23.59 per user, but that does not mean growth can last forever. The company said in its latest profit announcement that it effectively saturates the market in the US and Canada, The combined number of users in these two countries is 185 million. The study also shows how difficult it is to maintain this level of dominance and how important the acquisition of Instagram is for the future of Facebook.

The study indicated that Instagram was slightly superior to Snape Chat in terms of popularity. Seventy-two percent of respondents said they use the Instagram platform, compared to 69 percent for the Snape chat platform, but Snape seems to keep its users , Although Instagram copied most of Snape's features, but about a third of respondents said they often visit Snape Chat and YouTube, while 15 percent said Instagram was the most frequent.

Only 10 percent of the respondents said they use Facebook more than any other social platform for them. The Pew Research Center's study was based on a survey of 1,058 parents who had a 13-year-old And 17 years, in addition to interviews with 743 adolescents, where interviews were conducted online and by telephone between 7 March and 10 April

Post a Comment